Social media and the beauty industry go hand-in-hand. As a salon owner, part of building your brand is using social media to market your business and connect with followers. Instagram is a fantastic tool for salon owners to showcase their work, team, and products with visual photo and video content. If you’re ready to build your salon’s page or revamp a current one, there are a few tips and tricks to help make it stand out:
Set Up a Business Account
When you create your salon’s Instagram, make sure you’re setting it up as a business account instead of a personal one. With a business page, you can promote content, add your salon’s contact information, and link to your website for booking new and existing clients. You’ll also find analytical data and insights that show you how much engagement each post is bringing to your page. It’s a great way to market your salon’s brand and showcase beautiful photos of your work.
Use Hashtags
Hashtags are a big part of the social media world. They’re used to direct users to content that’s relative to their personal interests. Choose popular hashtags for each of your posts to get them in front of the right audience. For business purposes, you should also focus on using localized hashtags regularly. If you post a bridal make up photo, for example, #NYMUA will connect your content with users that are searching from make-up artists based in New York…
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Alayne Curtiss 