There are so many sides to the salon business, and as a salon owner, you need to be prepared and well versed in all areas of your business. Your job as a beauty professional is to deliver fabulous looks to each and every one of your clients. But your job doesn’t end there! The retail side of your business is absolutely an essential part of your success. Your clients want to know they can keep up with their hair care at home until their next appointment. And it’s the job of you and your staff to educate your clients on the best ways they can do that!
It’s Not Just Selling
Selling something can be uncomfortable. You don’t want to come off too strong. You don’t have an aggressive personality. All too often, there’s a negative connotation that comes with selling retail. Remember, you’re not just selling. As a salon professional, you should be an expert in the products that you carry and the methods needed to keep hair healthy and beautiful! And, you should have your client’s best interest in mind. No one knows their hair better than you, and they’re putting time and effort in to keep it healthy by making their regular appointments. Use your expertise to show your clients the products that will suit their hair, and that you know they’ll love to use in between their scheduled appointments!..
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Alayne Curtiss 